GEO, AEO and AI visibility, answered

citeproduct is a GEO (Generative Engine Optimization) and AI Search Readiness audit tool. You give it a URL. It scores your AI Search Readiness across 7 dimensions (Crawlability, Entity Clarity, Answerability, Trust Signals, Structured Data, Content Depth, AI Citation Readiness), runs an AI Visibility Snapshot that asks 5 real engines (ChatGPT, Claude, Gemini, Perplexity, DeepSeek) the buyer questions your customers ask, and reports whether AI names you or a competitor. Then it hands you concrete copy-paste fixes: JSON-LD schema, llms.txt, FAQ and content rewrites.

GEO, or Generative Engine Optimization, is the practice of structuring your site so it is understood, trusted, and cited by AI search engines like ChatGPT, Perplexity, Google AI Overviews, Claude, Gemini and DeepSeek. Instead of optimizing to rank on a list of blue links, you optimize to be extracted and quoted inside an AI-generated answer. In practice GEO means clear entity definitions, answer-style content, structured data, trust signals, and open crawler access. citeproduct scores all of this and gives you the copy-paste fixes.

AEO, or Answer Engine Optimization, is the practice of writing your content so an answer engine can lift a clean, direct answer straight from your page. It overlaps heavily with GEO: a question stated plainly, the answer right below it in the first sentence, supported by structured data like FAQPage schema. The difference is mostly emphasis. AEO focuses on the answer format on the page; GEO covers the wider picture of being understood and cited across generative engines. citeproduct measures both, under the Answerability and AI Citation Readiness dimensions.

SEO optimizes for ranking on a search results page, where the goal is a click to your site. GEO optimizes for being extracted and cited inside an AI-generated answer, where the goal is being named as the source. They share fundamentals (clean crawlable HTML, good information architecture) but reward different things: SEO leans on keywords, links and rankings, while GEO leans on entity clarity, answer-style content, structured data and citation-worthiness. citeproduct measures the GEO side and hands you the fixes; it does not replace your SEO tooling.

There is no guaranteed switch, but the structural work is concrete. Let OpenAI's crawlers reach you (GPTBot, ChatGPT-User and OAI-SearchBot in robots.txt), state clearly who you are and what you do (entity clarity), answer the buyer questions your customers ask in plain language, add JSON-LD schema so the answer is machine-readable, and build genuine trust signals over time. citeproduct scans for exactly these gaps, runs an AI Visibility Snapshot to see whether ChatGPT names you today, and gives you the copy-paste fixes to close the gaps.

Perplexity grounds its answers in live web sources, so the same fundamentals apply. Make sure PerplexityBot is not blocked in robots.txt, structure pages so a clear answer sits near a clear question, add structured data, and keep your facts consistent and current. citeproduct checks Perplexity crawler access, asks Perplexity your buyers' real questions in the AI Visibility Snapshot, and reports whether it names you or a competitor, then hands you the fixes. Remember the snapshot measures whether AI is aware of you, not a live ranking, and results vary by engine, time and wording.

SEO tools optimize for ranking on a results page. citeproduct measures how a page is understood in AI answers and pairs every issue with a copy-paste fix: schema, llms.txt, FAQ and content rewrites.

AI visibility check captures the real sources the engines cited when answering your buyer questions, then groups them: your own site, competitor sites, review and comparison sites, communities and social, and encyclopedias. It shows why AI cites a competitor instead of you and which pages you need to compete on. It is included free in every AI visibility check.

No, and any tool that promises that is lying. AI mentions depend on your overall web presence built over time, and the AI Visibility Snapshot measures whether an engine is aware of you, not a live ranking, so results vary by engine, time and wording. What citeproduct does is make you eligible: we fix the structural reasons an AI can't understand or quote you, which improves your odds of being cited.

No. AI visibility sits alongside SEO; it does not replace it. People still search Google, click results and read pages, and the fundamentals that help SEO (crawlable HTML, clear structure, trustworthy content) also help GEO. What is changing is that a growing share of buyers ask an AI assistant first, and that answer may recommend your competitors and never name you. citeproduct covers that newer surface: it scores your AI Search Readiness and hands you the fixes, while you keep running your existing SEO program.

llms.txt is a plain text file at the root of your site that points AI tools at your most useful pages, similar in spirit to robots.txt or sitemap.xml. It is a community convention, not an official search-engine standard, and we say so plainly. citeproduct generates one for you because it is low-effort and some tools read it, but we never claim it guarantees anything.

Page audits are rules-only and free: one without an account, 5 a week once you register. A free account also includes one AI visibility check. Additional AI visibility checks use 1 credit and Full-site audits use 2. All copy-paste fixes are included, and you can export reports to HTML/Markdown or share a link.

A Page audit checks one page with fixed rules: instant, free, and no AI credit. AI visibility asks buyer questions about one page and compares your brand with competitors. A Full-site audit adds AI visibility on your homepage plus Page Audits across up to 9 more important pages.

We fetch publicly available pages, like any crawler. Anonymous reports are saved only to power shareable links. If you create an account, we store your email, a securely hashed password, and the reports you run so you can revisit them in your history. We never ask for your site's credentials.

We check robots.txt access for GPTBot, ChatGPT-User, OAI-SearchBot, PerplexityBot, ClaudeBot, Google-Extended, Googlebot, Bingbot and CCBot, because if those are blocked, none of the other fixes can help.