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AI search, explained

Guides on GEO, AEO, and getting your site cited in AI answers — practical, data-backed, no hype.

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llms.txt

llms.txt: What It Is, How to Create One, and What It Does for AI Search

llms.txt is a proposal for telling AI models which of your content matters. Here's the exact format, how it differs from robots.txt, and how to create one.

Playbooks · 2026-06-28Read
generative engine optimization tools

The Best Generative Engine Optimization (GEO) Tools in 2026

An honest guide to the best generative engine optimization tools in 2026: what GEO software does, how to pick one, and which ones track AI visibility vs fix it.

Tools · 2026-06-25Read
geo vs aeo vs seo

GEO vs AEO vs SEO: The Clear Difference (2026 Guide)

GEO vs AEO vs SEO explained plainly: SEO ranks a link, AEO wins the answer, GEO gets you cited inside AI answers. How they overlap, differ, and stack.

Fundamentals · 2026-06-25Read
google ai overview

How to Show Up in Google AI Overviews

Google AI Overviews are built from Google's own Search index. You can't opt in or guarantee a spot, so here's what makes a page eligible to be cited.

Playbooks · 2026-06-20Read
ai visibility tools

Best AI Visibility Tools (2026): An Honest Buyer's Guide

An honest, vendor-published guide to AI visibility tools in 2026: how to choose one, what each is good at, and where they're track-only vs fix.

Tools · 2026-06-18Read
seo for chatgpt

How to Get Cited in ChatGPT

You can't pay or train your way into ChatGPT. Here's the path you can optimize: let its search crawler in, get indexed in Bing, and write liftable pages.

Playbooks · 2026-06-11Read
ai search optimization

AI Search Optimization: How to Show Up in AI Answers

AI search optimization is making your content easy for AI tools to find, understand, and cite. Here's the universal playbook and where each engine differs.

Fundamentals · 2026-06-04Read
answer engine optimization

Answer Engine Optimization (AEO): What It Is & How to Do It

Answer engine optimization (AEO) makes your content the direct answer in search and AI. What it means, how it differs from SEO and GEO, and how to do it.

Fundamentals · 2026-05-21Read
generative engine optimization

Generative Engine Optimization (GEO): A Practical Guide

GEO is how you get AI engines to cite your site. Learn what generative engine optimization is, how it differs from SEO, and where to start.

Fundamentals · 2026-05-13Read